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  • 🎅 Same Jolly Guy, Slightly Different Route

🎅 Same Jolly Guy, Slightly Different Route

Good morning Port City - This is SJ Today - everything you need to know about what’s cooking around town.

On today’s menu:

  • Santa’s got a new route for this weekend’s parade 📍

  • Tasty treats await Uptown today, so get in line early 🥐

  • Only three more sleeps to Beer Fest, here’s what you need to know 🍺

Here’s the dish!

-Geoff Walsh, Publisher

We’re all ears! Advertise with us and let local families discover what you offer.

NEWS NOTES

🍰 Fresh Bakes at JLM Patisserie’s Pop-Up Today

Hold on to your taste buds! JLM Patisserie is baking up an all-new lineup today
(10am– 3pm at 107 Princess Street). Pastry pro Jessica McKenzie and sidekick Courtney went wild in the kitchen, whipping up fresh treats like herbed focaccia, gooey pecan pie squares, and a nutty almond cookie. And yes, the fan-fave scones are back—with a new flavour twist!

Swing by for a flaky, gooey, sweet-and-savoury snack from these pastry pioneers. It’s fresh, it’s fun, and it’s here for one day only this week!

🎅 Santa is Coming to the Port City This Saturday

The Santa Claus Parade kicks off at 6 pm sharp, with 46 festive floats, holiday tunes, and a route tweak to keep things spicy (but mainly because of construction). This year, no loop around King’s Square—Santa’s sleigh will head up Union, swing onto Charlotte and down King as usual before finishing up at Wellesley and Somerset.

And it’s more than just lights and floats. The Teamsters are collecting toys, Local 18 is gathering food bank donations, and Canada Post will be grabbing those letters to Santa. So, grab the kids (and some canned goods), find your spot, and get ready for serious holiday cheer. Pro tip - avoid parking too close to the finish line at Wellesley & Somerset, unless you’re hoping for a festive little ticket surprise!

🎄 Help Ring in the Season – Salvation Army Needs You

Looking to spread some holiday cheer? The Salvation Army’s Kettle Campaign starts November 14, and they’re calling for friendly faces to help out at kettle spots across Saint John. Got a few hours to spare? Join the mission to make a real difference this season. Call 506-654-2493 or email [email protected]

Nothing in this section is sponsored, just things you need to know. I’ll always let you know when something is sponsored.

WHERE ARE WE?

Watch this spot each Wednesday for a random snap from somewhere in the Saint John Region. Where are we? Only true locals will know the answer. Tell us your guess on Facebook. 

And don’t forget! Tag @SJToday to get your pics in an issue!

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EVENTS
What’s Happenin’

THURSDAY

Lights, Camera, Action! Movie Night at RVMS | November 14

Grand Bay-Westfield is bringing Hollywood to River Valley Middle School! Join the fun with a 6:30 pm showing of Guardians of the Galaxy Vol. 3. Tickets are $3 per person, with popcorn for $3, chocolate bars for $2, and water for $1. Kids under 10 need a grown-up sidekick to join them—so bring the whole squad and snack up for this star-studded night! 🍿

SATURDAY

Kitten Adoption Day! | November 16
Get ready for some serious cuteness overload! Strays of Sussex is hosting a kitten adoption event this Saturday at Ren’s Pets on the East Side. Meet adorable, adoptable kittens, and if you're pre-approved (just fill out this form), you can take your new friend home the same day! Adoption donations start at $175, covering essential medical care for each kitty. Don’t miss this chance to find your furry soulmate! 🐈

Saint John Beer Fest | November 16th
Calling all beer lovers! Join the fun this Saturday at the Saint John Trade & Convention Centre from 3pm-7pm for unlimited tastings of local beers, ciders, seltzers, and more. With all drinks included in your ticket, you can sip your way through the day while enjoying carnival games and great company. VIP tickets get you in an hour early, and VIP Tables give you the ultimate 10-person home base for your crew. Proceeds support Bobby’s Hospice—so drink up and do good! First 250 tickets are discounted—get yours before they’re gone! 🍻

Heads Up -  The Santa Claus Parade kicks off at 6 pm, so Uptown’s going to be crazy busy. Plan ahead, grab your spot, and get ready for a day of good beer and even better vibes.

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*Nothing in this section is sponsored, just things you need to know. I’ll always let you know if items are sponsored.

YOUR PICS
@SJTODAY

📸 Tim Brown | 📍 High Low Hill, Hampton

Tag @sjtoday to get your photos featured!

SIDE NOTES

Today’s Tides 🌊 

Low Tide

2:48 AM(Wed 13 November)

0.97 m(3.18 ft)

High Tide

8:56 AM(Wed 13 November)

8.0 m(26.25 ft)

Low Tide

3:17 PM(Wed 13 November)

0.77 m(2.53 ft)

High Tide

9:26 PM(Wed 13 November)

7.89 m(25.89 ft)

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Thanks!

Thanks for reading SJ Today - If you found it useful, share it someone that you think needs some more tasty treats in their life! 🍪

-Geoff Walsh - Publisher

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